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  • Superfandom, An Actual Serious Book by Squishable

Zoe and Aaron here, Chief Squishers at Squishable!

We've been running Squishable for ten long, wonderful, occasionally terrifying, years. Ten years of listening to our amazing fans (that's you), hanging out with you, making stuff for you, and having a good time. And after the first half-decade we started thinking, "Hey, this is pretty great! Why aren't fans given more respect? Fandom needs to be understood and taken seriously! It's important!" So we went to a publisher and said, 'How about we do a book about that?" And they said, "Sure! Do that thing!"

We've done that thing. It took three years to write. But it was all worth it just so that we can introduce this book to you today.

Superfandom: How our Obsessions are Changing What We Buy and Who We Are

This book is inspired by you and for you, the fans who have made Squishable into the amazing, friendly, cuddly place it is today. But it's about fans of everything - from My Little Pony and Harry Potter to Surge Soda and Polaroid. Why do people become fans. Why everyone should treat fans well. And how fans and the things they love can work together to make better stuff. If you have ever been a fan of anything, ever, this one is for you.

We are hoping that together we can do the impossible: to make a book about an extremely nerdy topic popular. We need your help to support this thing that you and we have created together. We would be infinitely honored if you considered ordering a copy, or at least telling a friend about it. All joking aside, we can't do it without you.

Thank you, a million times thanks, we love you guys, thank you thank you from the bottom of our Squishy Squishy hearts.

Zoe & Aaron Squishers-in-Chief, Squishable

PS We're not completely crazy, here's what some famous people have said about Superfandom so far:

"Fans aren't just customers―they care more about what your company does, both good and bad―and no one understands how fans tick and what they can mean for a business better than Zoe and Aaron."
-Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations

"Superfandom is the ultimate guide to making the most of the new fan-based economy. It presents the new way businesses interact with their customers, and it's funny, too. Read it for insights into epic failure and brilliant success in fan management, or read it for stories about the politics of Disney's social clubs. Either way, you won't regret it. Your fandom will be better off for it."
-Jonah Berger, professor at Wharton School of the University of Pennsylvania and best-selling author of Contagious: Why Things Catch On

"What? You wrote a book? When did that happen?"
-Charles, Squishable's General Manager

PPS: The book is also available for pre-order in Canada, the UK, and all the Commonwealth countries now, and there will be versions coming out in China, Korea, Russia, Brazil, Japan, and Taiwan in the next few months! Check out the book site ( for all the deets.
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